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  Meet the principals | Finesight Training

Joanne White | Founder and Managing Director

Jo has longstanding experience in the corporate biotechnology sector, with a series of executive level sales and marketing positions since graduating as a molecular biologist. The last 6 years has seen Jo move into a training and coaching role, using modern techniques such as NLP and CLB alongside profiling instruments such as FIRO-B, Thomas-Kilmann and Myers-Briggs. Outside the corporate arena, Jo has worked across many sectors, directly coaching and assisting sportspeople, performing artists and private clients. She also provides consultancy services to a wide variety of personal trainers and coaches as part of her successful private practice.

Jo can be contacted at


James Dening | Founder and Non-executive Director

James has over 15 years experience as a highly successful sales and business leader in the telecoms, online and retail spaces and has a passion for sales in all its forms. Originally trained as a software engineer, James held a series of sales positions in the telecoms industry, including establishing and building the EMEA presence of the streaming video specialist Widevine Inc, recently acquired by Google. James went on to lead the commercial operations at a variety of startups, including being part of the team that raised $13M for Cambridge based clean tech company AlertMe. In early 2009 James moved to Amazon UK as Head of Enterprise Sales, running the UK sales and marketing operations across a variety of B2B products, including launching both the Webstore and Checkout by Amazon products in the UK.

James set up Finesight in 2011 to use his extensive industry experience to help companies get the best out of both their sales teams and their leaders, a mission continued by the current management. James works as a senior sales leader in the software industry.

James can be contacted at



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